Family newsletters are about to make their annual appearance.
Middle class parents up and down the country are typing away this very minute, driven by the need to let everyone know:
- How successful they are.
- How clever and talented their offspring are.
- How busy the whole family is.
- How rich they are.
- Which exotic locations they’ve visited this year.
- How many ‘great’ friends they have (hence the need for this blanket mailing).
If you’re the recipient of such a newsletter, you could be forgiven for thinking:
- If I’m a ‘great’ friend, don’t I already know all this?
- If I’m not a ‘great’ friend, do I care? (No.)
- Get over yourself.
If, on the other hand, you’re thinking of producing your own family newsletter this year, why not redirect your efforts into handwriting a few carefully chosen, personal words in Christmas cards instead?
Trust me. You’ll make a far better impression.